by Ken | Jan 20, 2014 | Booth Staff, Trade Show News & Trends, Trade Show Presentations, Trade Show Tips
The Volume Wars The situation: Day One of the Trade Show. Your neighbor’s first presentation of the morning begins. And …. it’s loud. VERY loud. You wince. You grimace. You launch the Noise Meter app on your iPhone. 110dB and rising fast. The sales reps in your...
by Ken | Nov 14, 2013 | Trade Show News & Trends, Trade Show Presentations, Trade Show Tips
I’m pleased to report that I am once again guest blogging for Nimlok, a trade show display solutions company. You can also find them here: This month’s entry is: “Ending Death by Powerpoint” It’s about why Powerpoint can be the LEAST effective way to tell your...
by Ken | Sep 11, 2013 | Trade Show Tips
I’m proud to say that I have been asked to do some guest blogging for Nimlok, a trade show display solutions company. You can also find them here: This month’s entry is: “Beat Up Your Booth.” It’s about taking a cold, hard look at your current booth, with an eye...
by Ken | Mar 20, 2013 | Going Green at Tradeshows, Trade Show News & Trends, Trade Show Presentations, Trade Show Tips, Tradeshow Giveaways
I ran into a guy at an airport recently who was hauling two large company-branded shopping bags. It was clear that he was on his way home from a trade show. Well … it was made even clearer by the fact that he was still wearing his Attendee badge. “Pretty good score,...
by Ken | Jan 25, 2013 | Trade Show News & Trends, Trade Show Presentations, Trade Show Tips
With CES upon us, it’s worth remembering that Las Vegas can be a very unforgiving place. These Ten Tips can help you return happy, healthy, and with your 401K intact. 10) Don’t be fooled. You’re in a desert. With all the glitz, technology and marvels of architecture,...
by Ken | Sep 3, 2012 | Booth Staff, Trade Show Presentations, Trade Show Tips, Trade Shows & Social Media
If you’ve exhibited at enough trade shows, it’s safe to assume you’ve got your own, “Ahh, the show is over” ritual. You add one more Exhibitor Badge to the ever-growing collection on your bathroom doorknob. You peel off your incredibly flattering branded polo-shirt....
by Ken | Aug 2, 2012 | Booth Staff, Trade Show News & Trends, Trade Show Tips
That’s right. Don’t Go. Don’t go if you’d rather be anywhere else. Don’t go if you don’t like people. Don’t go if you don’t like a LOT of people. Don’t go if you can’t handle the idea that these people won’t want to talk to you. Don’t go if you’re not passionate...
by Ken | Jul 19, 2012 | Booth Staff, Trade Show News & Trends, Trade Show Tips
Several years ago, at a trade show in Las Vegas, I was strolling the aisles during the setup/rehearsal day, and happened to pass a very large booth. IN that large booth was an enormous theatre area with a small thrust stage, about 80 seats, three pipes loaded with...
by Ken | Jun 27, 2012 | Going Green at Tradeshows, Trade Show News & Trends, Trade Show Tips, Tradeshow Giveaways
“Hey Newman. What the heck do people do with all that swag that’s left over after the trade show is done? T-shirts? Stress Balls? Flying Monkeys? Is there a final resting place for all this stuff??” – JB from LA That’s a darn good question, JB. Instead of...
by Ken | Jun 6, 2012 | Booth Staff, Lead Generation & Follow Up, Trade Show News & Trends
Actual dialogue from a recent trade show: Me: Traffic’s really down this year, huh? Exhibitor: Yeah, a lot less people. Seems like about HALF. Me: Well, it’s not the greatest destination. Exhibitor: No kidding. But, it is what it is. Me: And it sure doesn’t...
