Magnet Productions is Worldwide This Week

The Magnet Productions team is logging some serious miles this week; from Dubai to Barcelona, to our home port of San Francisco.

Our extraordinary trade show magician, Robert Strong is doing a magical

Trade Show 72presentation for Infoblox at the Gitex Show in Dubai.  Early reports are that this crowd absolutely loves the magical arts.  And Robert is using his skills to Talk Tech and Take Names.  If you’re there, stop by.  He’s got a GREAT trick to teach you.

 

 

Scott Tokar for email sigTrade Show Magician, Scott Tokar is at Dreamforce this week, delivering a presentation for long time, Magnet client, HCLJenHeadshot square.  He is assisted by the incomparable crowd gatherer and presenter,  Jennifer Canale.

 

 

Brocade-VMWorld-L1030809a-1And Ken Newman is presenting for Comedy Industries with CI’s incredible Presenter / Juggler, Katrine Spang-Hanssen.  Please come visit them at the HP Booth if you’re in Barcelona.  The presentation is great and the giveaways are not to be believed.

That’s all for now.   “Hey Newman” will return next week with a post-show report.

Until then … have fun on the floor !!

 

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Magnet Productions Will Be Packing Booths Again at VMWORLD 2014

We are very happy to report that some of the best trade show presenters, magicians, and booth staffing professionals in the industry are going to be working on behalf of Magnet Productions at VMWorld 2014.

VMWorld is being held this year at The Moscone Center in San Francisco, August 24 – 27.

Our extraordinary trade show magician, Robert Strong will be doing a magical Trade Show 72presentation for Infoblox.  And if the first night’s reception is any indication, his booth will be jam packed for three solid days.

Robert and his team can be found in Booth #2511.  Stop by and visit and ask Robert to teach you the secret of 3 card monte!

 

Trade Show Magician and Presenter, Ken Newman will be at Tegile this year, assisted by Jill With, Rey Sanchez and  Jennifer Canale.

Tegile has rewritten the book on Data Storage, providing everything you need in a storage platform.  They allow you to use the right combination of flash, hard disk, and hybrid storage to suit your specific requirements.  Brocade-VMWorld-L1030809a-1

Please come visit them at Booth 1705.  Step up to the craps table, roll the dice and you may just win a brand new TESLA.   And just for rolling the dice, you’ll get a beautiful Tegile T-shirt.

 

 

Also at VMWorld, we have Trade Show Presenter and Author, Andy Saks, making a 6x9cover_creatspace_012914.inddreturn appearance for Citrix.

Andy will be supported by a powerful team of Booth Staff Professionals, Kecia Cooper-King and Tara de Guzman.

Please visit him at booth 1940 to see a great presenter in action.

 

 

 

And finally, we have Booth Staffer Extraordinaire, Tamara Barton at QualiSystems, the Agile Infrastructure Company.  You can find them at Booth 225.

“Hey Newman” will return next week with a post-show report.

Until then … have fun on the floor !!

 

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Magnet Productions Will Be Packing Booths at Cisco Live 2014

We are very happy to report that some of the best trade show presenters, magicians, and booth staffing professionals in the industry are going to be working on behalf of Magnet Productions at Cisco Live 2014

Cisco Live is being held this year at The Moscone Center in San Francisco, May 19 – 22nd.

Our extraordinary trade show magician, Robert Strong will be doing his third presentation for Tufin.  Trade Show 72He will be joined by Booth Ambassador and Professional Presenter, Jennifer Canale.

Tufin® is the leader in Security Policy Orchestration, automating and accelerating network infrastructure changes while maintaining security and compliance. By improving network change processes, the Tufin Orchestration Suite™ has a positive impact on the business by reducing the time and cost spent implementing network changes by up to 80 percent.  They can be found in Booth #416.  Stop by and visit and ask Robert to teach you the secret of 3 card monte!

Trade Show Magician and Presenter, Ken Newman will be returning to the Network Instruments booth this year, assisted by Jill With and Yonit Ben-Shlomo.

Network Brocade-VMWorld-L1030809a-1Instruments helps move your business forward by eliminating network speed bumps and optimizing performance. Their distributed analysis keeps data cruising with 360° network visibility and provides high-level to individual data packet views. With Network Instruments’ solutions, you get insight into latency-sensitive apps, advanced troubleshooting, and a whole lot more.

Please stop by Booth #1621, say “Hey Newman” and you will be given a $25 gift.  This magical trade show giveaway will convince people that you have supernatural abilities … (Be one of first 50 people to show up everyday and you’ll also get a REALLY cool t-shirt.   Want a new iPad?  We’re giving away a bunch of those, too!)

And finally, please visit another of Magnet Productions’  clients, Qualisystemsthe agile infrastructure automation company.  They are proud to be showcasing their CloudShell unified orchestration and workflow automation platform.  CloudShell’s self-service automation of heterogeneous infrastructure and non-programmer friendly automation authoring allows IT and networking teams to evolve infrastructure delivery to become more cloud-like, enabling DevOps and increasing business agility.

image-1Our Booth Staff Support Specialist, Tara deGuzman will be your guide.  Please stop by and visit her at Booth #323.

That’s all for now.  We’re looking forward to a busy and very fun week.  Hope you can stop by and visit.

“Hey Newman” will return next week with a report from the Cisco Live trenches.  Stay tuned …

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Magnet Productions will be packing booths at ISC West and Interop 2014

We are very happy to report that some of the best trade show presenters and magicians in the industry are going to be working on behalf of Magnet Productions at two major trade shows in Las Vegas,  Interop and ISC West.

Interop is being held again at The Mandalay Bay Convention Center, April 1st through 3rd.  Our extraordinary trade show magician, Robert Strong will be Trade Show 72performing for Tufin.  Tufin® is the leader in Security Policy Orchestration, automating and accelerating network infrastructure changes while maintaining security and compliance. By improving network change processes, the Tufin Orchestration Suite™ has a positive impact on the business by reducing the time and cost spent implementing network changes by up to 80 percent.

They can be found in Booth 2021.  And, if you’d like to schedule a private demo of their amazing technology, you can do that HERE.

6x9cover_creatspace_012914.inddAlso at Interop, we have Trade Show Presenter and Author, Andy Saks, making a return appearance for Citrix.  Citrix, of course,  is a cloud company that enables mobile workstyles—empowering people to work and collaborate from anywhere, securely accessing apps and data on the latest devices. Citrix solutions help IT and service providers build clouds, leveraging virtualization and networking technologies to deliver high-performance and cost-effective cloud services.

Andy will be doing a number of different presentations over the course of the three days, highlighting Citrix’s solutions.  Please stop by and visit him at Booth 1539.

Trade Show Magician and Presenter, Ken Newman will be returning to the QualiSystems booth this year.  For those of you unfamiliar with them, Ken-HCL-DF2smallQualiSystems provides IT infrastructure and test lab automation solutions that help evolve, test and deploy heterogeneous, multi-generational infrastructure stacks and integrate private and public clouds. QualiSystems’ object-oriented architecture, workflow authoring, and infrastructure resource management overcome interface and expertise silos, systematize knowledge and empower non-programmers to scale and sustain automation.  Please stop by Booth #733, say “Hey Newman” and you will be given a $25 gift.  This trade show giveaway will convince people that you have the abilities to read minds ….

JenHeadshot squareAcross town at The Sands Convention Center, ISC West will host over 1,000 exhibitors for the largest physical security show in North America.  The dates are April 2nd – 4th.  One of our top presenters, Jennifer Canale will be helping trade show attendees deal with HDAD, a little known but very serious malady:  High Def Anxiety Disorder.  The treatment she will be prescribing is a very powerful one:  VICON.  Specifically, she will be touting the curative powers of HD Express:  A TRUE plug and play NVR.

HDExpress is a revolutionary IP video solution that provides 1080p high-definition video recording while removing the pain often associated with installing and configuring network components. The HDExpress Plug-and-Play NVR makes it possible for anyone to install and set up a surveillance system wtih high-definition IP cameras, without the need for networking knowledge or additional hardware. Just connect up to 16 cameras to the device’s camera ports and the HDExpress does the rest. The unit’s software automatically detects and configures the network cameras, while an internal PoE switch provides power to each of them.

Please stop by and visit ‘Dr. Canale’ at Booth 22075.  We promise you an informative and VERY funny presentation.  Just say you heard about it on Hey Newman and you’ll be entered into a drawing for a Universal Smart Phone and Tablet Charger.  (A $75 gift.)

And finally, please visit another of Magnet Productions’ new clients, ipVideo.  IPVideo Corporation provides video management (VMS) and physical security information management (PSIM) solutions that let organizations proactively mitigate security risks, while maximizing their return on investment. They support systems integrators, and the end users they serve, in government, education, health care, transportation and a variety of private and public corporations. photo 2 Our Booth Staff Support Specialist, Alexis Baize will be your guide.  Please stop by and visit her at Booth #29087.

That’s all for now.  We’re looking forward to a busy and very fun week.  Hope you can stop by and visit …

“Hey Newman” will return next week with a report from the Interop and ISC West trenches.  Stay tuned …

Posted in Trade show news & trends, Trade show presentations, Uncategorized | 2 Comments

Trade Show Presenter, Ken Newman is Guest Blogging for NIMLOK

I’m pleased to report that I am once again guest blogging for Nimlok, a trade show display solutions company.  You can also find them here:

This month’s entry discusses Why Day 3 of a 3 Day Trade Show Still Deserves Your A Game.  It’s about keeping your enthusiasm and energy up on that dreaded last day.  And it explains WHY that last day might well be the BEST day of your show.

Please give it a read and then share some of your own ‘last day’ success stories.

Brocade-VMWorld-L1030809a-1

Here’s the story:

THE IMPORTANCE OF DAY THREE OF A THREE DAY SHOW

 (and yes, this picture was taken on the last day…)

 

“Hey Newman” will be back next month….

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Capture Every Lead on The Trade Show Floor – Automatically!

Ray Gun 2“HEY.  Tired of going back to your office with only 400 leads from your last trade show? Are you looking to REALLY impress your Sales Team.  How about 4,000? How about 40,000?! That’s right, the SCAN-EM-ALL 685 is the answer to your prayers!

Just find the center of the trade show floor.  Hold the Scan-Em-All over your head.  And press the blue button.  In thirty seconds you’ll have captured every badge on the trade show floor.  That’s right.  EVERY SINGLE ONE.  And then?  Well, you can just pack up and go home …. your work here is done!!

The SCAN-EM-ALL 685. If it has a pulse, we’ll capture it!”

Believe it or not, by some companies’ current metrics, the Scan-Em-All 685 would guarantee you the most successful trade show ever: 45,245 attendees?   Relax.  YOU’LL come home with 45,245 leads.

Many exhibitors are already doing whatever they can to leave the show with thousands of leads.   We’ve all seen the army of booth staffers offering a chance to win an iPad while  scanning as many people as possible.  Sure it’s an effective way to rack up numbers, but are these “leads?”  And what will happen when they’re distributed to your sales team?

“Hi.  WHO is this?  Oh RIGHT!!  That trade show …. Yeah.  Sorry, I just stopped by to get one of those screaming flying monkeys you were giving away.”

I can assure you, THIS kind of response is not going to endear you to any sales reps.

So the question then becomes:  What really DOES define a lead?   And the larger question;  Do more leads mean a more successful trade show?

So, I’m asking you, the Exhibitor Community: What is your metric for a successful trade show?   Do you try to accumulate as many badge scans as possible?  Do you use a system to categorize your leads as “hot,” “warm” and “cold”? Should your booth staff have a tiered system and be directing traffic based on perceived quality of the lead?  What are some of your ‘best practices’ when it comes to lead acquisition?

Unless we come together on a clear definition of a successful trade show, before too long, we may ALL be waving SCAN-EM-ALL 685s.

Posted in Booth staff, Lead generation & follow up, Trade show news & trends, Trade Show Tips, Uncategorized | Tagged , , | 2 Comments

Wage PEACE at Your Next Trade Show

The Volume Wars

The situation: Day One of the Trade Show.  Your neighbor’s first presentation of the morning begins.  And …. it’s loud.  VERY loud. You wince. You grimace.  You launch the Noise Meter app on your iPhone.

110dB and rising fast.

The sales reps in your booth can’t have a conversation.  Their temperature is rising faster than the sound level.  They’re staring at YOU.  And the look in their eyes is saying ….

“FIX THIS”

Your response: Those jerks are too damn loud. I’m going straight to Show Management. They’ll come over with their own dB meter and get those clowns to TURN IT DOWN.  If they don’t, I’ll just turn our volume UP!!

Their response: Oh yeah!? Well, TWO can play at that game. I’m going to keep my dBs right at the legal limit all day long. We’re going to do four … no SIX, 10 minute presentations an hour.  Yeah,  That’ll show ‘em.  Maybe throw in a little feedback to REALLY make their day.  By the end of this show, they’ll wish they never messed with me.  Bwa ha haaaaa…

Conclusion: OK, this approach isn’t going to do anyone any good.   It’s kind of like making the decision to call the police at 2 in the morning to get your neighbor to turn down his Metallica Retrospective.  Instead of just calling him up.

The Alternative:  Wage Peace

The situation: You’re at the Convention Center on the set-in day.  You’re rehearsing.  Running through your presentation.  Checking your sound system.  The guy at the next booth is doing the same.  And he’s got MUCH bigger speakers than you do.  So in the “volume knob wars,” you’re gonna go down.  What do you do?

Your response: Hey!  How’s it going?  Looks like we’re both going to be doing live shows here.  What kind of presentation are you doing? (Really listen.) Well, I’d like to introduce myself to see if we can coordinate our schedules so we’re not fighting each other for three days.  Are you presenting on the hour and the half hour?  Great.  What if I go at 15 and 45?  Just know that when I do my presentations, there may be pretty big crowds and it could get kind of loud.  But if it does get TOO loud, you can give me a signal and I’ll turn it down.

In fact, since it looks like we’re not competitors, how about if I mention you guys at the end of the presentation and see if I can send some of that traffic your way?

Their response: Hmm.  Nice guy.  I should try to stay on schedule and make sure my volume doesn’t go to “11.”  I wonder … if I send some of my crowds to their booth, maybe I can score one of those screaming monkeys they’re giving away … or two …

Conclusion: Compromise. Wage Peace. Establish a relationship. BE NICE!  I guarantee you, you’ll have a better show.  You’ll have more fun.  And you might just pick up some business.

** Got any trade show war stories that ended up all ‘warm and fuzzy?’  I’d love to hear them.

 

 

Posted in Booth staff, Trade show news & trends, Trade show presentations, Trade Show Tips, Uncategorized | 1 Comment

Ken Newman is Guest Blogging (Again) for Nimlok

I’m pleased to report that I am once again guest blogging for Nimlok, a trade show display solutions company.  You can also find them here:

This month’s entry is:  “Ending Death by Powerpoint”  It’s about why Powerpoint can be the LEAST effective way to tell your story at a trade show.  It offers up some GREAT alternative technologies, and some simple “Low-tech” approaches.

It also tells you what NOT to do if you are going to use Powerpoint.

Please give it a read:

‘ENDING DEATH BY POWERPOINT’

 

Posted in Trade show news & trends, Trade show presentations, Trade Show Tips, Uncategorized | Tagged , , , , , | Leave a comment

Ken Newman is Guest Blogging for Nimlok …

I’m proud to say that I have been asked to do some guest blogging for Nimlok, a trade show display solutions company.  You can also find them here:

This month’s entry is:  “Beat Up Your Booth.”  It’s about taking a cold, hard look at your current booth, with an eye towards making it better.  A LOT better.

It’s about tough love.

Please give it a read:

“BEAT UP YOUR BOOTH”

“Hey Newman” will be back soon….

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Rethinking Trade Show Swag

I ran into a guy at an airport recently who was hauling two large company-branded shopping bags.  It was clear that he was on his way home from a trade show.

Well … it was made even clearer by the fact that he was still wearing his Attendee badge.

“Pretty good score, huh?”

“Yeah, lotta crap.  Not even sure why I’m bringing it home.  But hey, it was free, y’know?  “Kids’ll like it.  And the rest I’ll probably just dump.”

I found myself wondering about the hours of discussion, the meetings, the phone calls, the RFPs … the debate by the marketing team over what the “perfect” giveaway for this show would be.  And here was a bag full of the stuff on a fast track to the trash heap.

I think many of us agree that promotional giveaway items are an essential part of trade shows.  And I know from many years of  experience, that people will queue up for a branded t-shirt or a thumb drive or a flying-screaming aadvark as if their very lives depended on it.

I’m also willing to bet that many of these people get home, dump their suitcases on their beds and wonder,

“WHY THE HELL DID I WAIT IN LINE TO GET … THIS?!!”

Now, I don’t want to suggest that we do away with the swag.  But I think it IS worth considering the amount of trash we are creating in this industry.  AND the amount of work that is being outsourced to countries so that we can get that 8 gig flash drive in the shape of a nose for a unit price of fifty cents.

I don’t have an easy answer here, but I would like to open a dialogue on the subject.  Do we need this stuff?  Or are there alternative forms of messaging and branding that have a reasonable lifespan  (And not just a half life in a recycling center.)

Would love to hear your thoughts.


Posted in Going green at trade shows, Trade show giveaways, Trade show news & trends, Trade Show Tips, Uncategorized | Tagged , , , | 4 Comments